Quad Lock gains 3x Incremental Revenue with AI Audience Segmentation
Industry
Annual GMV
Monthly Visitors
About the Brand
Quad Lock, originating in Melbourne, has become a global leader in phone mounts for outdoor lifestyle enthusiasts. Their success is driven by an acclaimed performance marketing team featured on Meta, TikTok, and Google. They were one of the first companies globally to implement and test the Conversions API solution with Meta.
The Problem
Having already achieved significant growth with performance driven channels, Quad Lock was looking to continue their global expansion particularly in the US. However, their CPA was consistently higher in the US than other markets, hindering their ability to scale up ad campaigns and drive more revenue.
The Solution
By leveraging Quad Lock’s first party data, combined with MoBagel’s solution that can analyze 400+ behavior signals from the data and recognize returning visitors, Quad Lock was able to accurately predict purchase intent for each incoming website visitor.
This supercharged Quad Lock’s Meta retargeting campaign by enabling the platform to allocate the majority of the spend towards audiences that will actually drive results.
The Results
42% Decrease in retargeting CPA
3x Increase in retargeting Ad Spend
389% increase in incremental revenue for retargeting campaigns
After just 2 weeks of the conversion lift experiment, we found that the retargeting CPA had reduced by an incredible 42%, effectively doubling the efficiency of their campaign.
This decrease in CPA gave Quad Lock the confidence to scale up the campaign budget by 3 times. After one month, the conversions almost quadrupled, while the CPA remained stable at a 39% lower cost than the benchmark (before implementing AI).
Essentially, Quad Lock was able to capture more purchases with a larger budget at a lower cost, empowering them to achieve a lift of 389% in incremental revenue.
Conclusion
MoBagel’s campaign optimization AI empowers growing brands to vertically scale their ad campaigns with every dollar spent resulting in more profits, driving further growth.
"Working with the MoBagel team has been great. They have understood the challenges we were facing and have worked on testing and implementing solutions to help future proof our performance marketing efforts. Our aim now is to expand these tests, and see how else we can leverage our first party data and MoBagel’s tools to improve performance on other digital channels."
Adrian Rafter
Head of Performance Marketing
