Cape Robbin boosts conversion rate by 990% with AI High Intent
156%
increase in ROAS
990%
increase in unique conversion rate
Industry
Fashion & Apparel
Annual GMV
$50M ~ $100M
Monthly Visitors
100K ~ 500K
About the brand
Cape Robbin is a key vendor of Amazon and Shein, well known for their bold design of women's footwear.
The Challenge
To attract new customers, Cape Robbin has ran campaigns on Meta using both Advantage+ Shopping Campaigns and retargeting campaigns, but have reached a plateau with their performance despite increasing ad spend.
The Solution
Using our AI Audience model, we created a profile of high intention shoppers and applied it to Meta’s retargeting campaigns.
The Results
- 156% increase in ROAS
- 990% increase in unique conversion rate
