Cape Robbin boosts conversion rate by 990% with AI High Intent

About the brand

Cape Robbin is a key vendor of Amazon and Shein, well known for their bold design of women's footwear.

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The Challenge

To attract new customers, Cape Robbin has ran campaigns on Meta using both Advantage+ Shopping Campaigns and retargeting campaigns, but have reached a plateau with their performance despite increasing ad spend.

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The Solution

Using our AI Audience model, we created a profile of high intention shoppers and applied it to Meta’s retargeting campaigns. 

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The Results

• 156% increase in ROAS
• 990% increase in unique conversion rate

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