Advanblack boosts Meta Retargeting ROAS by 4x with AI High Intent

About the Brand

Advanblack is a leading provider of aftermarket parts for Harley motorcycles, known for offering affordable, pre-prepared products that simplify customer experiences. They have established a strong community presence through social media, YouTube, and customer review groups, contributing to a steady 20% year-over-year growth in their customer base over the last five years.

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The Challenge

Despite successful community engagement and distribution strategies, the client faced increasing advertising costs and difficulties in customer acquisition due to a competitive market. The need to adopt more sophisticated marketing strategies became apparent as traditional methods became less effective.

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The Solution

Advanblack partnered with MoBagel, who provided an AI tool that analyzed website traffic to identify top customers and create custom high-intent audiences for more targeted advertising. This AI solution was integrated seamlessly with the client’s existing systems, requiring minimal technical knowledge and management oversight.

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Implementation

MoBagel's solution was implemented as a two-week experiment comparing the AI-identified audience with general site visitors. The straightforward setup involved minimal input from the client, primarily needing access to their Google Analytics account, and was managed effectively by MoBagel's dedicated account team.

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Results‍

The experiment yielded impressive results:

• 400% increase in return for the AI-targeted audience group.
• Cut Customer Acquisition Costs (CAC) by 23%
• Significant increase in conversion rates. These outcomes have remained consistent, confirming the sustainable impact of AI on the client’s marketing strategies.